American beef consumption is declining...

"The beef industry says more beef is being eaten now than ever. But that's a function of a growing population. Most Americans eat less beef than in 1970; per capita consumption of beef has fallen 11 percent, while chicken consumption has gone up 68 percent, and turkey demand has gone up 74 percent. Americans are also spending less on beef. Adjusted for inflation, Americans spent $355 per capita on beef in 1980. In 2001, they spent $200." Judd Slivka. Ranchers a dying breed: West's once-thriving cattle industry suffering. The Arizona Republic (July 15, 2002).